Very creative indeed. And as expected, it will get lots of attention and generate awareness on this issue... good for their business - great for our planet.

I think its a novel idea but the little pop up bear is a bit strange. It looks easy to dislodge and not very practical if your looking for a flat out rug. I’ve also read that global warming could be a myth. Hmm...

Well, I have seen rugs that have some kind of ”pop-ups” but this one seemed one with message to me. Also about global warming, even I have been reading about that theory but I think its a propaganda by govts/countries/companies who have reasons to continue their wrong doings...
I mean, there are some visible effects like melting of glaciers in Himalayas (I have seen a picture of glacier taken in 1953 and then in 1993.. only rocks in place of snow)........ there are many other such examples that can be linked to warming..
My take on this is, if we are not sure about it and if its dangerous if found true, try to avoid it.

Perhaps. But it also could be that we are eager to link all these events to global warming. And there is evidence to suggest that temperatures have actually gone down in the last 50 years. I’m not saying that we shouldn’t do anything about it but there’s no need to live in fear. We can help our planet without resorting to drastic measures.